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Privacy Policy

AlphaCars & Motorcycles and all our brands recognize that your privacy is important to you and are committed to maintaining and using your information responsibly. Our privacy policy describes the information we collect and how we use it.


For privacy-related issues, please contact us at:

AlphaCars and Motorcycles:

Email: Email Link

Call: 978-263-9000 Ext 111     

Fax: 978-264-9400

Mail: AlphaCars & Motorcycles, 649 Massachusetts Ave, Boxborough, MA 01719


By providing personal information through this Website you explicitly agree to our collection and use of all such information as described in this privacy policy. You agree that we may use the personal information you provide to respond to your inquiries, process orders, contact you regarding customer service, let you know about products or services which may be of interest to you or to personalize our service to meet your needs or preferences. This may involve sharing certain information with affiliated companies or third parties. You also agree that we may share your personal information with our affiliated companies and third parties as described in this Privacy Policy. You further agree that the information you provide is current, accurate and complete and that you will update it if there are any changes.


Information We Collect

We may collect information (including name, address, telephone number, email address, IP address, user name, password, answer to security questions, information about your company or business, name and contact information about gift recipients, and, when necessary, date of birth and credit card and/or other payment/ordering information) when you:


Place an order from our online catalogs or on our Websites
Make a purchase at our retail store
Return an item or make an exchange
Inquire about our services or products
Subscribe to receive communications from us via email or register for an account on our websites
Participate in one of our surveys, contests, or other marketing events
Request a brochure
Are sent our products as a gift
Submit information for employment consideration

We also may gather information about how visitors navigate through our Websites by using clickstream data gathered with “cookies” and/or other online tools such as “pixel tags.” See Cookies for further information.


Using the Information, We Collect

The use of your information is subject to the privacy policy and terms of use in effect at the time you use this Website. We collect information that allows us, among other things, to:


Send you emails and newsletters and/or communicate promotional offers that may be of interest to you about AlphaCars & Motorcycles

Process and fill your orders
Contact you regarding the processing of your order
Improve our products and services
Send a gift to a gift recipient

We may use aggregated data that does not identify you personally for any purposes, including without limitation, research, commercial purposes or improving our Websites. We may use your email address to contact you to respond to your inquiries, to provide notices to you or to give you information about our products or services.


Information We Share with Others

We may partner with another party to provide specific services for us, such as credit card processing, shipping, or other support services. We will provide contact or other information necessary for the third party to provide these services for us. These parties are generally not allowed to use personally identifiable information except for the purpose of providing these services.

We will never share personally identifiable information with unaffiliated third parties.


Your Choices


Remove Your Name From Our Lists At Any Time

If you prefer not to receive catalogs or other communications from AlphaCars & Motorcycles or one of our brands via U.S. mail or telephone, please email us at the address shown above.


Because customer communications are often prepared well in advance of deployment (sometimes several months before the communication is made), you may continue to receive some communications after you send us a request not to use your information. We appreciate your patience during this time.


If you no longer wish to receive email communications from us regarding our websites, special offers or services, products, and/or newsletters, you may choose to stop receiving these emails at any time. You may email Customer Service, or you may write to us at the address provided above. Please be sure to include your full name, email address, and specifically what type of information you do not want to receive. If you opt out of receiving marketing email, we will continue to send you emails regarding order confirmation and shipment notification when you place an order with us.



A cookie is a piece of data stored on your hard drive that contains information about your computer. Cookies may be used to enable us to track and target your interests for the purpose of enhancing your experience on our Websites. Some cookies are deleted once you leave our Website (“Session cookies”) while other cookies remain after your leave our Website (“Persistent cookies”) so that you are recognized when you return to the Website. We may use persistent cookies to enable us to provide services to you, including, “Remember Me,” order history, address book, My Wishlist, etc. If you would like to deactivate our ability to analyze your browsing activity, please email Customer Service. If you reject certain cookies, you may still browse our Website; however, you may not be able to purchase or have access to all of our services.


Changing or Deleting Information

To update your customer information, please either email Customer Service at the address above, or, if you have registered for an Account on our Website, you may also update your customer information by accessing your Account information in the My Account tab at the top of our Web store.


For your security you will be asked to provide certain information to identify yourself before we accept changes to your information. To help us more effectively respond to any request by you with regard to use of your customer information, we ask that you contact us personally (e.g. via your email address as listed in our customer records or via a letter signed by you) rather than utilizing a third party to do so. If we receive a request from a third party regarding, or requesting a change in, use of your customer information, we reserve the right, in our sole discretion, to not grant the request from such third party (unless required to do so by law) and/or to require that you personally confirm the third party request.


Child Privacy

Our Websites are not designed to appeal to minors, and you are required to be 18 years of age in order to use this Website or provide information to us. Therefore we do not knowingly attempt to solicit or receive any information from children under 18.



We use encryption technologies when transferring and receiving data from you through our websites. We also have appropriate security measures in place in our physical facility to protect against the loss, misuse or alteration of information that we have collected from you. Because data transmission over the internet is never 100% secure, we cannot guarantee the security of any information you transmit to us or from our Websites and therefore you use our Websites at your own risk.

You play a significant role in protecting your information. After you register on our Web Store you are responsible for protecting the security of your username and password. You are responsible for any transaction made using your username and password.

If you need to communicate with us regarding your credit card or other payment information, please contact us by mail at the address above.


Notification of Changes

The use of your information is subject to the privacy policy in effect at the time of use. We may amend this privacy policy from time to time. We post the current effective date of this policy at the top of the policy. Changes to the policy will be posted in the revised privacy policy with a new effective date on our websites. We encourage you to review our privacy policy periodically, because by visiting our website you agree to accept any such changes.

Questions or Comments?


This Website is owned by Alpha Trading Services Inc. d/b/a AlphaCars & Motorcycles. For questions, comments, or assistance, we invite you to write to us at the address provided above or contact us.


Alpha Trading Services Inc. d/b/a Alpha Cars and Motorcycles. All rights reserved.


Sales Department

Mon - Fri: 9:00 AM - 7:00 PM

Saturday: 10:00 AM - 4:00 PM

Sunday: By Appointment

Service Department

Mon - Fri: 8:00 AM - 5:00 PM

Sat - Sun: Closed

Parts Department

Mon - Fri: 8:00 AM - 5:00PM

Sat - Sun: Closed